We need to preface this article by saying; “You can’t fake truly caring for people.” Sure, maybe in a short conversation you can drop a platitude and convince someone that you care, but in the development of any relationship, people will know whether you are sincere or not. Our success at A&L Masters is built on compassion and caring. We draw others into this business model because it works and because we genuinely care about the future success of others. From this seat of caring comes a natural curiosity about others and we genuinely enjoy meting new people. Just like everyone though, there have been times when conversations have gotten stuck and never developed into anything meaningful.